Chart. Reach. Venture. Lead.

[ Selected work ]

This is what we do.

Every tile is a receipt. Open one and the study opens right here.

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  BYRNA LEEWARD

  From Zero to $43K in Two Months

  Website, e-commerce, and Instagram for a veteran-run self-defense retailer in Waipahu. $18.2K in month one, $25.5K in month two.

  Brand Identity · Web Dev · E-commerce · Social · Paid Media

  [ BYRNA LEEWARD ]

  From Zero to $43K in Two Months

  ×Close this case study

  Website, e-commerce, and Instagram for a veteran-run self-defense retailer in Waipahu. $18.2K in month one, $25.5K in month two.

  $43.7KNET SALES, FIRST TWO MONTHS

  Byrna Leeward is a veteran-run retailer in Waipahu selling less-lethal self-defense products, with an education-first approach: walk every customer through their options before they buy anything. When it opened in February 2025, it had a storefront, a mission, and no digital presence to speak of. No website, no online sales, no audience.

  TheCRVL built the full stack of a modern local retailer in time for launch. We developed byrnaleeward.com as an e-commerce site with the complete product catalog, written for a Hawaiʻi buyer rather than copied from the manufacturer, covering products, use cases, and the local legal context customers ask about first. The site was built to sell, but also to educate, because the owner’s whole pitch is that education is the product.

  On Instagram we built the account from nothing into the store’s main community channel, with a content approach that made the brand feel local and approachable rather than tactical. Paid campaigns and funnels ran alongside the organic work to drive both online orders and store visits.

  The numbers, straight from the register: $18,238 in net sales across 58 transactions in February 2025, the store’s first full month. $25,508 across 55 transactions in March, up 40% month over month. $43,746 in the first two months, from a standing start with no prior customer base, in a product category most people on the island had never heard of.

  This was early TheCRVL work, and it remains one of the clearest examples of what a full-service approach does for a new business: build the site, build the audience, and connect the two before the doors open.

  • Brand Identity
  • Web Dev
  • E-commerce
  • Social
  • Paid Media

  byrnaleeward.com (opens in a new tab)

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  $43.7KNET SALES, FIRST TWO MONTHS
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  WAIKIKI POND AQUARIUM SERVICE

  A Brand That Rides on the Truck

  Complete brand identity for Oʻahu's science-backed pond and aquarium service, from the koi mark to the truck wrap, the uniforms, and the intro video.

  Brand Identity · Vehicle Wraps · Guidelines · Video

  [ WAIKIKI POND AQUARIUM SERVICE ]

  A Brand That Rides on the Truck

  ×Close this case study

  Complete brand identity for Oʻahu's science-backed pond and aquarium service, from the koi mark to the truck wrap, the uniforms, and the intro video.

  Waikiki Pond Aquarium Service designs, builds, and maintains ponds, aquariums, and water features across Oʻahu. It’s family-run and led by a marine biologist with a master’s in marine conservation, which is the whole differentiator: aquatic care backed by science, not a guy with a net. When TheCRVL came in, the business had the expertise and the reviews. What it didn’t have was a look that told you any of that before the owner opened his mouth.

  We designed the complete identity. The mark is a circular badge: a koi in mid-turn against the Koʻolau range, framed by a hibiscus and palm, so the logo says Hawaiʻi, water, and life in one glance. It works in full color and flexes into a one-color red or pink version for apparel and small applications. Around it we built a navy, red-orange, and white livery, typography chosen to read from across a parking lot, and a one-page brand guideline sheet so every future application pulls from the same source. We also produced the company’s brand introduction video.

  Then the client did what you hope every client does: he put it everywhere. A wrap shop working from our guidelines dressed the company’s F-150 Lightning hood to tailgate, with the science-backed positioning and a QR code on the bed. The mark is on the team’s uniforms. And when the company later stood up its own website, it built the site around the same logo file we delivered. That is what a guideline sheet is for: other people making the brand look right without us in the room. A service business’s brand has to work in the physical world first, in a driveway, on a shirt, at a job site, and this one does.

  • Brand Identity
  • Vehicle Wraps
  • Guidelines
  • Video

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  SERVCO LEEWARD

  Pulse, the Operations Platform That Cut Recon Time in Half

  An in-house suite of tools for reconditioning, appraisals, pickups, and deal logging, built for one of Hawaiʻi's largest dealer groups.

  Product Design · Internal Tools · Operations

  [ SERVCO LEEWARD ]

  Pulse, the Operations Platform That Cut Recon Time in Half

  ×Close this case study

  An in-house suite of tools for reconditioning, appraisals, pickups, and deal logging, built for one of Hawaiʻi's largest dealer groups.

  40 → 20DAYS TO RECONDITION A VEHICLE

  Servco Leeward’s used-car operation ran the way most dealerships do: paper logs, spreadsheets, and people walking the lot to find out where a car was. When management asked whether we could put together a spreadsheet to track reconditioning, we said we thought we could do better than a spreadsheet, and had a working kanban board on screen in about ten minutes. That demo became Pulse.

  Pulse grew into a suite of connected tools built around how the store actually works. Recon tracks every preowned vehicle from trade-in to front line, so nothing sits forgotten. Pickup runs the vehicle pickup queue for the service and delivery floor. Desk Log replaces the paper deal sheet with a screen that mirrors the desk’s own columns and shorthand, so an entry takes under thirty seconds. Buying Center gives the store’s buyers a phone-first appraisal workflow. Each tool was designed with the people using it, in the store, during the workday.

  The result that matters: average reconditioning time went from 40 days to 20. The general manager spends an hour or more a day in Pulse and has described it as the store’s own version of the enterprise recon software the industry pays for. It has since been extended to a second Servco rooftop and to the group’s Lexus store.

  We build tools like this at the store level because the tool isn’t meant to do the job. It’s meant to help people do the job faster, and to give them nothing they have to fight.

  • Product Design
  • Internal Tools
  • Operations

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  40 → 20DAYS TO RECONDITION A VEHICLE
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  CHEVROLET LEEWARD

  A Dealer Website That Finally Looks Like Hawaiʻi

  Every customer-facing image and message on the store's site replaced with local creative, on the dealer's existing platform, plus a newsletter rebuilt to match. Before and after included.

  Web Design · Art Direction · Email

  [ CHEVROLET LEEWARD ]

  A Dealer Website That Finally Looks Like Hawaiʻi

  ×Close this case study

  Every customer-facing image and message on the store's site replaced with local creative, on the dealer's existing platform, plus a newsletter rebuilt to match. Before and after included.

  Dealer websites all look the same because they come from the same handful of vendors, with the same manufacturer stock photos dropped into the same template. In March 2026, Chevrolet Leeward’s homepage was exactly that: a Silverado on a mainland mountain road, a stock hand plugging in an EV, a stock salesperson with a tablet, and a national “Big Range Big Savings” banner. Nothing on the page told you the store was in Waipahu.

  We did not rebuild the site. The platform stayed, because that’s how OEM dealer sites work, and because the template was never the problem. The problem was that every pixel a customer saw came from a national asset library. So we replaced all of it. The hero became a Silverado shot dark and low. The promo banner became a local finance offer with a truck on a red-dirt road above the coastline. The three shopping-tool tiles went from stock to a Colorado, a Blazer EV, and a Traverse against the Koʻolau. The specials tile shows the actual store at night. And the video slot now runs the Servco Chevy Ambassador series, featuring a championship tour surfer, instead of a manufacturer spot.

  The store’s customer newsletter got the same treatment two months later, rebuilt from a text-heavy template into something that looks like the brand and the island.

  None of this required a new platform, a new vendor, or a budget line. It required someone to decide that a Chevy store in Waipahu should look like it’s in Waipahu, and then to make every asset that decision implied. The before-and-after is the whole case study.

  • Web Design
  • Art Direction
  • Email

  servcochevy.com (opens in a new tab)

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  SERVCO LEEWARD

  Content That Broke a Million Views for a Car Dealership

  Instagram, TikTok, and YouTube for Toyota Leeward, Chevrolet Leeward, and the buying center. Followers up 3.6x in three years and one reel past 1.2 million views.

  Social · Short-Form Video · Content Ops

  [ SERVCO LEEWARD ]

  Content That Broke a Million Views for a Car Dealership

  ×Close this case study

  Instagram, TikTok, and YouTube for Toyota Leeward, Chevrolet Leeward, and the buying center. Followers up 3.6x in three years and one reel past 1.2 million views.

  1.22MVIEWS ON ONE REEL

  When we took over Servco Toyota Leeward’s Instagram in September 2023, the account had 1,330 followers, reached about 1,200 accounts a month, and was shrinking. Reach was down 44.8% and engagement down 33.2% over the previous thirty days. Dealership social media is usually a graveyard of stock photos and “come see us this weekend,” and this one was headed there.

  Three years later the same account has 4,794 followers, roughly 3.6 times the starting point, with 886 more posts on the grid. The reach story is bigger than the follower story. One reel, a 19-second Corolla “sound test” shot in the lot, crossed 1.22 million views, with 40,000 likes, 8,000 shares, 2,800 saves, and 123 days of cumulative watch time. Ninety-nine and a half percent of those views came from people who did not follow the account. That is what a local dealership looks like when it stops talking to its customers and starts talking to the island.

  The approach is simple to say and hard to do: treat a dealership like a brand with a point of view, make things locals recognize as theirs, and post at a volume that gives the algorithm something to work with. We run the store’s channels across Instagram, TikTok, and YouTube for Toyota Leeward, Chevrolet Leeward, and the used-vehicle buying center, scheduling more than 280 videos a month across six accounts, with content built to travel between platforms. Short-form video carries the reach. Graphics carry the brand, including a checkerboard grid rhythm built from a single reusable divider tile so the feed reads as designed even between video posts.

  Everything runs on a content calendar tied to the sales calendar, new model arrivals, and local events. The store shows up in feeds the way a local brand should, and the numbers say the island is watching.

  • Social
  • Short-Form Video
  • Content Ops

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  1.22MVIEWS ON ONE REEL
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  RED DIRT RIDING CO.

  Building a Motocross Brand From the First Jersey Up

  Brand identity, apparel design, and a full product line for Hawaiʻi's motocross community.

  Brand Identity · Apparel Design · Product

  [ RED DIRT RIDING CO. ]

  Building a Motocross Brand From the First Jersey Up

  ×Close this case study

  Brand identity, apparel design, and a full product line for Hawaiʻi's motocross community.

  Red Dirt Riding Co. came to us as a name and an idea: a motocross apparel brand made for the riders who spend their weekends in Hawaiʻi’s red dirt. There was no product, no brand system, and no production pipeline. Our job was to build all three.

  We started with the identity, then moved straight into product. Over the first year we designed the brand’s core apparel line from the ground up: race jerseys and pants, hoodies, long-sleeve all-over prints, tees, hats with simplified embroidery-ready logos, sweats, and the Holoholo Shorts. As the line grew we added a women’s line and a youth line so families that ride together had gear that matched. Each piece went through concepting, mockups, colorway adjustments, and revisions with the owner before it went to production.

  Product design was only half of it. We built the production and fulfillment side too, coordinating print-on-demand and bulk vendors, running sample rounds, and researching shipping and fulfillment so a small brand could ship like a bigger one. We also produced the brand’s supporting creative: bike decals, sticker designs, event graphics for the HMA 2025 MX Champions, and merchandise coordination for the riders and influencers who represent the brand.

  The result is a brand that looks like it has been around for years, with a catalog deep enough to grow into and a system behind it the owner can run day to day.

  • Brand Identity
  • Apparel Design
  • Product

  reddirtridingco.com (opens in a new tab)

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  RED DIRT RIDING CO.

  A Storefront Built to Ship the Line

  Shopify storefront, print-on-demand integration, and the 2026 site-wide rebrand at reddirtridingco.com.

  Shopify · E-commerce · Operations

  [ RED DIRT RIDING CO. ]

  A Storefront Built to Ship the Line

  ×Close this case study

  Shopify storefront, print-on-demand integration, and the 2026 site-wide rebrand at reddirtridingco.com.

  A product line only matters if people can buy it. We built Red Dirt Riding Co.’s storefront on Shopify and launched it alongside the first 19 products, so the brand’s first public moment was a working store rather than a coming-soon page.

  From there the work was ongoing. We connected print-on-demand fulfillment so orders route to production automatically, set up QuickBooks for the books, and established Venmo Business for direct payments. We built out product pages as the line grew, including size guides for cut-and-sew pieces like the Holoholo Shorts, where flat-lay measurements across a 2XS to 6XL range had to stay readable on a phone. We designed and ran promotional campaigns tied to the brand’s calendar, from race season to holiday weekends, and managed the store’s day-to-day so the owner could focus on the riding community instead of the admin.

  In 2026 a copycat storefront appeared, borrowing the brand’s look. Rather than fight over the old identity, we moved the entire site to a new brand palette, refreshing every page, image treatment, and asset so the real Red Dirt Riding Co. was unmistakable and the imitation was left behind.

  The storefront is live at reddirtridingco.com, running the full catalog we designed, with the fulfillment and accounting stack underneath it that lets a one-owner brand operate without a back office.

  • Shopify
  • E-commerce
  • Operations

  reddirtridingco.com (opens in a new tab)

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  DIAMOND MAGIC

  A 2005 Website Rebuilt to a 2026 Standard

  A ground-up website rebuild for a Honolulu cleaning-products brand whose site hadn't changed since the GoDaddy era.

  Web Dev · Redesign

  [ DIAMOND MAGIC ]

  A 2005 Website Rebuilt to a 2026 Standard

  ×Close this case study

  A ground-up website rebuild for a Honolulu cleaning-products brand whose site hadn't changed since the GoDaddy era.

  Diamond Magic is a Honolulu company that makes a hard-surface cleaner with real diamond dust in it, sold to homeowners, commercial window washers, car washes, hotels, and restaurants across the U.S. and overseas. The product has decades of loyal customers. The website looked like it was built the year the product launched, because it more or less was: a 2005-era build with broken layouts, garbled text, a PayPal button, and a design that made a serious product look like a late-night infomercial.

  TheCRVL rebuilt it from the ground up. This was a web development engagement, not a rebrand. The brand, the product, and the customer base were fine. What needed to change was everything about how they were presented. We rebuilt the site structure around how customers actually shop for it (what is it, what does it clean, how do I buy it, how do I become a distributor), reworked the presentation of the product’s core claims so they read as credible rather than shouted, and brought the gallery of restoration results forward, because the before-and-after photos were always the strongest thing the company had.

  The new build is responsive, fast, and structured so the owner can maintain it. It’s finished and awaiting launch while the owner completes some business-side steps, and we have the owner’s permission to show it here.

  The glow-up on this one is dramatic, and that’s the point. Most small businesses don’t need a new brand. They need the brand they have to stop looking like 2005.

  • Web Dev
  • Redesign

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  ALOHA TABLE TENNIS ASSOCIATION · NONPROFIT

  From a Google Doc to a Real Club Platform

  A custom membership platform with online booking, payments, and door access, built pro bono for a 501(c)(3) club.

  Web Dev · Membership Platform · Payments · Pro Bono

  [ ALOHA TABLE TENNIS ASSOCIATION · NONPROFIT ]

  From a Google Doc to a Real Club Platform

  ×Close this case study

  A custom membership platform with online booking, payments, and door access, built pro bono for a 501(c)(3) club.

  Aloha Table Tennis Association is the only club on Oʻahu with Olympic-level flooring, and until 2026 its website was, in practice, a Google Doc. Membership, drop-in play, and building access all ran on phone calls and texts. As the club’s volunteer Digital Marketing Director and now Treasurer, TheCRVL’s founder took on the build pro bono.

  We designed and built a full platform, not a brochure site. The public side makes the club’s offer plain: no sign-up fee, no cancellation fee, first visit free. Behind the login, members get a dashboard where they buy playtime, pay for memberships, and bring guests at a member-guest rate. Drop-in players can show up and pay for a two-hour block without a reservation. Payments run through Stripe.

  The piece we’re proudest of is the door. The club had been weighing a lock change to manage access. Instead, we built access into the software: a member with active playtime or a paid membership requests entry from the dashboard, and the club manager is notified directly. No new hardware, no group text, no one waiting outside.

  The site launched at the end of August 2026 after roughly four months of Sunday work. TheCRVL led the branding, design, and front end, and our CTO built the entire backend. It’s live at alohatabletennis.org.

  • Web Dev
  • Membership Platform
  • Payments
  • Pro Bono

  alohatabletennis.org (opens in a new tab)

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  ALOHA TABLE TENNIS ASSOCIATION · NONPROFIT

  Turning a Club Around

  A brand overhaul, a comeback tournament, and a nonprofit taken from monthly losses back to its feet.

  Brand Identity · Campaign · Operations · Pro Bono

  [ ALOHA TABLE TENNIS ASSOCIATION · NONPROFIT ]

  Turning a Club Around

  ×Close this case study

  A brand overhaul, a comeback tournament, and a nonprofit taken from monthly losses back to its feet.

  In 2023, Aloha Table Tennis Association was losing money every month and losing members faster. Longtime players had drifted away, and the club’s reputation kept new ones from ever walking in. COVID had already drained the savings. When the old leadership stepped down and new management came in, the club needed more than a fresh coat of paint. It got that too, but only as a start.

  TheCRVL’s work was campaign-based. We rebuilt the club’s brand from scratch, drawing on our illustration background to give a decades-old association an identity that looked like somewhere you’d want to spend a Saturday. We produced advertising videos and ran outreach campaigns to reintroduce the club to Oʻahu. For the first tournament under new management we designed the bracket graphics and event materials, and yes, we painted the walls.

  Alongside the campaign work, club leadership handled the warm, one-to-one conversations with the members who had drifted away. The two efforts met at that tournament. It drew dozens of new faces alongside longtime members who had left, and raised enough to put the club back on stable footing.

  Three years on, the club is still open, still playing, and restructuring for growth with a new membership platform (see the ATTA site entry). It’s a nonprofit, so every hour was donated. It’s also the clearest example of what we mean when we say we do business operations, not just marketing. The marketing only worked because the operations were fixed first.

  • Brand Identity
  • Campaign
  • Operations
  • Pro Bono

  alohatabletennis.org (opens in a new tab)

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• 

  A NEW DAY

  A Band Site With a Countdown Built In

  Full frontend and backend build for a DAZE Records artist at anewdayband.com, plus a live EP release campaign run on the site itself.

  Web Dev · Backend · Campaign

  [ A NEW DAY ]

  A Band Site With a Countdown Built In

  ×Close this case study

  Full frontend and backend build for a DAZE Records artist at anewdayband.com, plus a live EP release campaign run on the site itself.

  A New Day is a Hawaiʻi band on DAZE Records, and their website is the center of how they release music. TheCRVL built anewdayband.com end to end, frontend and backend, and then used it as the stage for the band’s EP campaign.

  The design is deliberate nostalgia. A persistent icon sidebar, a purple winter backdrop, chunky display type, and a gallery that looks like a photo page from a fan site in 2003. It’s the aesthetic the band and the label asked for, executed cleanly enough to work on a phone. Home, Merch, Contact, Gallery, and Shows cover what a fan needs, with streaming and social links in the header where they get used.

  The campaign is where the site earns its keep. For the EP rollout we built the home page as a release hub: a “transmission received” panel with the single’s artwork, a live countdown to release day, and a scrolling ticker carrying the EP title and dates. When the single drops, the panel flips. A second “coming soon” panel queues the next piece, so the site always has a next thing to point at. The label gets a single URL to push, the band gets a page that feels like an event, and fans get a reason to come back rather than a static bio.

  Because we built and maintain the backend, the campaign runs without a developer on call. Dates, artwork, and countdown targets update without touching the site’s structure.

  • Web Dev
  • Backend
  • Campaign

  anewdayband.com (opens in a new tab)

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  MCAV TARPAULIN PRINTING

  Giving a Facebook Business a Real Front Door

  A full website and inquiry landing page for a Cebu print shop that had only ever existed on Facebook.

  Web Design · Lead Gen · Local SEO

  [ MCAV TARPAULIN PRINTING ]

  Giving a Facebook Business a Real Front Door

  ×Close this case study

  A full website and inquiry landing page for a Cebu print shop that had only ever existed on Facebook.

  MCAV Tarpaulin Printing Services is a digital printing and signage shop in Mandaue City, Cebu. It has thousands of followers on Facebook, a strong local reputation, and a product range that runs from tarpaulins and stickers to acrylic and frosted signage. For years, Facebook was the whole business online. That works until a customer who found you on Google can’t tell whether you’re real.

  TheCRVL designed and built mcavtarpaulinprinting.com to solve exactly that. The first goal was legitimacy: a clean site with a clear description of services, an about page, contact details, hours, and the physical address, so a first-time customer sees a business rather than a page. The second goal was inquiries. We built a dedicated landing page for quote requests so customers could send job details without messaging through Facebook, and so the shop could move those conversations out of a comment thread and into a system.

  The site is deliberately simple. A print shop in Mandaue doesn’t need an app. It needs to show up when someone searches, look trustworthy when they land, and make it easy to ask for a price. Everything else is a distraction.

  MCAV also says something about how we work. TheCRVL is a Hawaiʻi company, but the problem small businesses have is the same everywhere: they’re good at the work and invisible online. That gap is fixable, and it doesn’t take much to fix.

  • Web Design
  • Lead Gen
  • Local SEO

  mcavtarpaulinprinting.com (opens in a new tab)

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  SERVCO LEEWARD

  A Merch Line and Store, Built From Zero

  A full branded product line and e-commerce site at servcoleewardmerch.com, launched from scratch for a dealership.

  Product Design · E-commerce · Brand

  [ SERVCO LEEWARD ]

  A Merch Line and Store, Built From Zero

  ×Close this case study

  A full branded product line and e-commerce site at servcoleewardmerch.com, launched from scratch for a dealership.

  Dealerships give away pens. Servco Leeward wanted something people would actually wear. We launched the store’s merchandise initiative from nothing: no products, no supplier, no storefront, and no precedent inside the company for doing it.

  We designed the product line first, treating the dealership like an apparel brand rather than a promotional-products buyer. Every piece had to work for two audiences at once: the staff who would wear it on the floor, and the customers who would only buy it if it looked like something they’d wear anyway.

  Then we built the store. servcoleewardmerch.com was built from scratch as a standalone e-commerce site, with the fulfillment and payment stack behind it so orders could be placed and shipped without adding work for the sales floor.

  The merch program does a few quiet things for the business. It puts the brand on bodies around the island. It gives the store something to hand a customer at delivery that isn’t a keychain. And it turns staff into a team without a uniform policy. The same thinking later produced the store’s price tag program: functional stickers designed for vehicle mannequins that replaced a manual, inconsistent process with something designed once and used everywhere.

  • Product Design
  • E-commerce
  • Brand

  servcoleewardmerch.com (opens in a new tab)

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  CHEVROLET LEEWARD

  A 30-Second Spot for Kapolei Theaters, Shot in a Day

  Concept, shoot, and edit in-house in two days with the store's Championship Tour surfer ambassador. Ran in Kapolei theaters and on the homepage. Saved the store about $16,000.

  Video Production · Cinema · Campaign

  [ CHEVROLET LEEWARD ]

  A 30-Second Spot for Kapolei Theaters, Shot in a Day

  ×Close this case study

  Concept, shoot, and edit in-house in two days with the store's Championship Tour surfer ambassador. Ran in Kapolei theaters and on the homepage. Saved the store about $16,000.

  $16KSAVED AGAINST THE OUTSIDE PRODUCTION QUOTE

  Theater advertising puts a brand in front of an audience that can’t skip, scroll, or mute. It also puts your production quality next to national spots, which is why most local dealerships either don’t try it or pay an agency five figures to try it for them. Chevrolet Leeward got a spot on Kapolei screens for the cost of two days.

  “No to Nothing” is a 30-second spot built around the store’s brand ambassador, a Championship Tour surfer, and a Silverado. It’s a day in his life: boards loaded into the bed at dawn, the paddle out, a dirt bike pulled from the brush, gear thrown over the tailgate, and a title card that states the store’s position plainly: Hawaiʻi’s #1 Chevy Dealer. No voiceover explaining the truck. The truck is just there, the way it would be, doing what trucks do on this island. The disclaimer under the claim cites 2025 calendar-year sales, because a claim on a movie screen had better be true.

  TheCRVL shot it in one day and cut it in one day. One camera, one edit, no crew, no agency. The outside quote for the same deliverable was around $16,000. The finished spot ran in Kapolei theaters and became the video on the store’s homepage, replacing a manufacturer clip, so the same two days of work paid for themselves twice.

  Cinema builds stature in a way social can’t. A dealership that shows up before the movie, looking as polished as the national brands around it, reads as a serious local institution. This one did it with a surfer, a truck, and two days.

  • Video Production
  • Cinema
  • Campaign
  $16KSAVED AGAINST THE OUTSIDE PRODUCTION QUOTE
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  SERVCO LEEWARD · TOYOTA HAWAIʻI

  Concept Art That Made the Hawaiʻi Edition Tacoma Real

  Concept visualizations and an internal teaser campaign for a proposed Hawaiʻi Edition Tacoma, produced to carry the idea from one department to Toyota Hawaiʻi's shareholders.

  Concept Art · Campaign · Automotive

  [ SERVCO LEEWARD · TOYOTA HAWAIʻI ]

  Concept Art That Made the Hawaiʻi Edition Tacoma Real

  ×Close this case study

  Concept visualizations and an internal teaser campaign for a proposed Hawaiʻi Edition Tacoma, produced to carry the idea from one department to Toyota Hawaiʻi's shareholders.

  Inside a company, the hardest sell is an idea that doesn’t exist yet. A department at Toyota Hawaiʻi wanted to propose a Hawaiʻi Edition Tacoma: a locally specified truck with its own badging, wheels, and details, built for the island. They had the parts list and the passion. What they didn’t have was a way to make a room full of decision-makers see it.

  TheCRVL produced the concept comps and the internal teaser campaign. Starting in early 2026, we created a series of concept visualizations of the truck: three-quarter views, side and rear placements, and a full scene against the Koʻolau range. The technique was AI-assisted but composited by hand: each image photobashed together from ten or more generations against real photography, which is why they read as a truck someone shot rather than a truck someone prompted. The pieces evolved through multiple versions as the department refined the specification. In the spring we followed with a teaser series in a moody, cinematic style, a dust-lit rear view, a silhouette, an interior detail with the edition badge, designed to feel like a launch campaign before there was anything to launch.

  The design role was curation, not invention. The department supplied the elements: the badge design, the accessories, the colorway. Our job was to take what they had and make it tangible, one image at a time, until the idea looked like a product. That work carried the proposal to Toyota Hawaiʻi’s shareholders, and the Hawaiʻi Edition Tacoma became real.

  Visual work like this doesn’t usually show up in a portfolio because it happens behind closed doors. We include it because it’s the purest example of what we’re for: taking an operation’s idea and giving it the form it needs to move.

  • Concept Art
  • Campaign
  • Automotive

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